Movements are important. They are the galvanizing causes that require people to use conviction to bring change, and to invest interest (and eventually finances) in the right direction. Right is subjective, but movements are as common as they are important. Yet, not every movement takes off and it's important to understand why it's not yet time to hang up your boots on your movement. In 2011, as a Junior at the University of South Florida, I had been months into being the host of GoodKnocking, the precursor and the start of the brand that would become my entertainment company of the same name. Myself, along with three other co-hosts, would discuss topics relevant to our audience, but more than just discussing the topics, we embarked on a journey that encompassed the undergraduate experience of so many of our peers at the University. On Sundays, we did the show, on Mondays we recapped the show, Tuesday we'd brainstorm, on Wednesday, we be at the student center hanging out with others and getting inspiration for topics and opinions, then back at it on Sunday. This was our lives as students (outside of academics, obviously), and we were both accessible and relatable. So, in the Spring of 2011, shortly after Spring Break, I took to Twitter to tackle a problem I had seen: the university was lacking in involvement from its minority community. That same minority community seemed uninvested, and disconnected from their own experience. Rather than enjoying a Spring Break in Tampa, they'd go to Tallahassee, or Daytona Beach, or Miami. Tampa, because of USF, was not a Spring Break destination for college students. To inspire students to create such a welcoming environment, I took on a nearly half-hour rant which inspired "Make USF Live".
And so, here's a breakdown of what your movement will need to survive either a hot summer, or a cold winter:
I like to note that Make USF Live saw its end (and by end, I mean its last piece of life) in August of 2011 - and that's a story for another day. However, the passion that it created was not only captivating at that time, but is also catching small flame even today, nearly 6 years later. With those then-undergraduate students now working full-time jobs and being out of school, our city keeps them hungry and passionate about change and positive growth beyond just school. Perhaps, then, it's time for a higher level of Make Live?
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